Jingo Marketing: Does Red + White + Blue = Green?
Happy Independence Day, fellow Americans. I thought this most patriotic of days would be a good time to analyze what I call (without...
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Leo
- Jun 29, 2019
- 1 min
Viral Marketing: Vaccinate Your Business?
In 2007, the Boston Police were inundated with frightened phone calls claiming bombs had been found throughout the city. The panic that...
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Leo
- Jun 21, 2019
- 2 min
The Fresh Prints of Bel-Air
Print is dead. We've all heard that. And I completely agree...within certain parameters. Newspapers are dying as a source of information....
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Leo
- Jun 14, 2019
- 2 min
The Hera Drive: Blood is Thicker than Dollars
I thought this would be an appropriate weekend to cover that primitive and all-important drive, which predates mammals but is strongest...
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