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The Fresh Prints of Bel-Air

Print is dead. We've all heard that. And I completely agree...within certain parameters. Newspapers are dying as a source of information....

Eros: Sex Sells...Or Does It?

It's one of the most cliche lines in marketing to date: sex sells. It's certainly used in every medium. Alcohol is just a liquid that...

Thanatos: The Death Drive

The chief goal of every single living thing on this earth is twofold: survival of the body and reproduction (survival of genes). As such,...

DiSC: Myers-Briggs for Business?

Just a disclosure: I don't work for Wiley, and this is just my opinion. My unpaid, unsolicited opinion. In copywriting circles, I'd heard...

Packaging: Is it Copy?

The other day I was in a pharmacy and saw the pictured product. It was an energy drink, but was packaged in a container that looked like...

Cookies

You may have noticed this is not a cooking blog. While I'd love to extol the virtues of my preferred cookies: the edible ones; today I'll...

Brochures...are you chure, bro?

Brochures are under-sung heroes of marketing. They're everywhere: the doctor's office, the government facility, the ad agency, the mega...

Speeches: Are They Copy?

Short answer: No. Speeches are speeches. And when someone writes a speech, they are acting as a speechwriter, not a copywriter. Speeches...

Analyzing Analytics

Analytics...it's one of those fun terms that amateurs use to obfuscate their responsibilities, and that professionals use when the more...