Jingo Marketing: Does Red + White + Blue = Green?
Happy Independence Day, fellow Americans. I thought this most patriotic of days would be a good time to analyze what I call (without...
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Leo
- Jun 29, 2019
- 1 min
Viral Marketing: Vaccinate Your Business?
In 2007, the Boston Police were inundated with frightened phone calls claiming bombs had been found throughout the city. The panic that...
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Leo
- Jun 21, 2019
- 2 min
The Fresh Prints of Bel-Air
Print is dead. We've all heard that. And I completely agree...within certain parameters. Newspapers are dying as a source of information....
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Leo
- Jun 14, 2019
- 2 min
The Hera Drive: Blood is Thicker than Dollars
I thought this would be an appropriate weekend to cover that primitive and all-important drive, which predates mammals but is strongest...
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Leo
- Jun 8, 2019
- 2 min
Enyo & Phobos Drives: Fear and Terror
It would be easy to mistake the earlier drive Thanatos for fear. But they are very, very different. Death has a myriad of responses and...
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Leo
- May 31, 2019
- 2 min
The Aristaeus Drive: You Ad What You Eat
We're finally moving away from Freud and into more evolutionary than psychological territory. Aristaeus is the Greek god of beekeeping,...
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Leo
- May 24, 2019
- 2 min
Eros: Sex Sells...Or Does It?
It's one of the most cliche lines in marketing to date: sex sells. It's certainly used in every medium. Alcohol is just a liquid that...
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Leo
- May 17, 2019
- 2 min
Thanatos: The Death Drive
The chief goal of every single living thing on this earth is twofold: survival of the body and reproduction (survival of genes). As such,...
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Leo
- May 9, 2019
- 1 min
Evolutionary Behavior: Why Leo Stands Out
A person is not a unified entity. A person is a confederacy of different impulses and instincts and drives that have their own spheres of...
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Leo
- May 4, 2019
- 1 min
Do Not Pass Go, Go Directly to Mail
Junk mail. Paper spam. It goes by many names, and most of them are disparaging. But Direct Mail is a ubiquitous part of daily life for a...
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Leo
- Apr 27, 2019
- 1 min
DiSC: Myers-Briggs for Business?
Just a disclosure: I don't work for Wiley, and this is just my opinion. My unpaid, unsolicited opinion. In copywriting circles, I'd heard...
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Leo
- Apr 20, 2019
- 1 min
Packaging: Is it Copy?
The other day I was in a pharmacy and saw the pictured product. It was an energy drink, but was packaged in a container that looked like...
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Leo
- Apr 13, 2019
- 2 min
Cookies
You may have noticed this is not a cooking blog. While I'd love to extol the virtues of my preferred cookies: the edible ones; today I'll...
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Leo
- Apr 7, 2019
- 1 min
Through the Line Advertising: Fishing with a Trawler
Yeah I know the picture is a cargo ship and not a trawler, but you get the idea. TtL uses elements of both AtL and BtL advertising for...
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Leo
- Mar 30, 2019
- 2 min
Below the Line Advertising: Fishing with a Rod & Reel.
Last week covered AtL, so it of course, stands to reason that today would be about its counterpart, BtL. While AtL is broad and...
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Leo
- Mar 24, 2019
- 1 min
Above the Line Marketing: Fishing with a Big Net.
What is above the line advertising? The best examples are most television, internet, and radio commercials; the bigger the event, the...
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Leo
- Mar 16, 2019
- 1 min
Antagonistic Marketing: Playing Dirty
Antagonistic Marketing is something you don't hear about, at least not in polite company. In fact, you can work in marketing for decades...
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Leo
- Mar 2, 2019
- 1 min
Brochures...are you chure, bro?
Brochures are under-sung heroes of marketing. They're everywhere: the doctor's office, the government facility, the ad agency, the mega...
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Leo
- Feb 24, 2019
- 1 min
Speeches: Are They Copy?
Short answer: No. Speeches are speeches. And when someone writes a speech, they are acting as a speechwriter, not a copywriter. Speeches...
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Leo
- Feb 15, 2019
- 1 min
Analyzing Analytics
Analytics...it's one of those fun terms that amateurs use to obfuscate their responsibilities, and that professionals use when the more...
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