Happy Independence Day, fellow Americans. I thought this most patriotic of days would be a good time to analyze what I call (without...

In 2007, the Boston Police were inundated with frightened phone calls claiming bombs had been found throughout the city. The panic that...

Print is dead. We've all heard that. And I completely agree...within certain parameters. Newspapers are dying as a source of information....

I thought this would be an appropriate weekend to cover that primitive and all-important drive, which predates mammals but is strongest...

It would be easy to mistake the earlier drive Thanatos for fear. But they are very, very different. Death has a myriad of responses and...

We're finally moving away from Freud and into more evolutionary than psychological territory. Aristaeus is the Greek god of beekeeping,...

It's one of the most cliche lines in marketing to date: sex sells. It's certainly used in every medium. Alcohol is just a liquid that...

The chief goal of every single living thing on this earth is twofold: survival of the body and reproduction (survival of genes). As such,...

A person is not a unified entity. A person is a confederacy of different impulses and instincts and drives that have their own spheres of...

Junk mail. Paper spam. It goes by many names, and most of them are disparaging. But Direct Mail is a ubiquitous part of daily life for a...

Just a disclosure: I don't work for Wiley, and this is just my opinion. My unpaid, unsolicited opinion. In copywriting circles, I'd heard...

The other day I was in a pharmacy and saw the pictured product. It was an energy drink, but was packaged in a container that looked like...

You may have noticed this is not a cooking blog. While I'd love to extol the virtues of my preferred cookies: the edible ones; today I'll...

Yeah I know the picture is a cargo ship and not a trawler, but you get the idea. TtL uses elements of both AtL and BtL advertising for...

Last week covered AtL, so it of course, stands to reason that today would be about its counterpart, BtL. While AtL is broad and...

What is above the line advertising? The best examples are most television, internet, and radio commercials; the bigger the event, the...

Antagonistic Marketing is something you don't hear about, at least not in polite company. In fact, you can work in marketing for decades...

Brochures are under-sung heroes of marketing. They're everywhere: the doctor's office, the government facility, the ad agency, the mega...

Short answer: No. Speeches are speeches. And when someone writes a speech, they are acting as a speechwriter, not a copywriter. Speeches...

Analytics...it's one of those fun terms that amateurs use to obfuscate their responsibilities, and that professionals use when the more...