When most marketers think of copy, graphics, etc, they tend to think of shapes and colors first and sounds second. And nothing else. This...

The most fundamentally important aspect of sales is understanding. Understanding a client's needs, understanding the economic and social...

Despite the Hitchcock-sounding name, Psychographics is neither a thriller film nor a video game developer. It's the marketing methodology...

Imagine a massive clothing store with hundreds, if not thousands of articles of clothing aimed at men, women, and children of all shapes,...

Writers really takes words seriously. Sometimes I can become so fixated on the proper word for a particular circumstance that it becomes...

With Christmas rapidly approaching, I feel it's a timely opportunity to reflect on how gift-giving took place for much of America's...

In marketing, knowing your audience is the first step to making most decisions. Without awareness of who you are appealing to, any...

Logos-driven marketing techniques (analytical, scientific key points) are often used, but rarely talked about. At a board meeting about...

Green Fatique. Green Myopia. Call it what you want, but people are getting tired of the green marketing tactics. It's part of the...

"Subscribe to our newsletter and you'll be eligible for a free iPhone 10! Terms and Conditions May Apply." Unless you've been living in a...

Here's a riddle for you: When does something sell itself? You may be thinking that's just an expression for when something is...

Spend more than thirty seconds in a marketing meeting, and somebody is going to drop the "UX" word, followed by nods and grumbles of...

A few posts ago, I distinguished branding vs marketing, and that seems like a good segue to slogans and taglines, as they are very...

As a counterweight to last week's worst marketing decisions, I thought it would be both fun and relevant to discuss marketing campaigns...

Happy Harvest Moon and Friday 13th, everybody! I thought this would be a fun time to talk about some of the the most cursed campaigns in...

Call to action is a term you rarely hear outside of marketing circles. In fact, I'd wager it is probably the least overused and/or cliche...

We're not talking jingles this time. If you've ever seen (and not heard) a multimedia advertisement devoid of music, you probably noticed...

Brand means "fire." Never forget that. Something "brand new" originally meant that it was fresh from the fiery forge of the smith who...

There's a lot of overlap between Viral Marketing (and disastrous consequences as mentioned in my Viral Marketing post) and Guerilla...

I was asked about white papers this week, and I was surprised to find that I had trouble explaining them. It was like trying to describe...