A Feast for the Senses: The Sensory Side of Marketing
When most marketers think of copy, graphics, etc, they tend to think of shapes and colors first and sounds second. And nothing else. This...
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Leo
Apr 6, 20201 min
Sales in the Time of Corona
The most fundamentally important aspect of sales is understanding. Understanding a client's needs, understanding the economic and social...
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Leo
Feb 27, 20203 min
Psychographics: (Psycho) Paths to Success
Despite the Hitchcock-sounding name, Psychographics is neither a thriller film nor a video game developer. It's the marketing methodology...
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Leo
Jan 27, 20202 min
Transactional Marketing: Opposites Transact
Imagine a massive clothing store with hundreds, if not thousands of articles of clothing aimed at men, women, and children of all shapes,...
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Leo
Jan 13, 20202 min
What's in a Name?
Writers really takes words seriously. Sometimes I can become so fixated on the proper word for a particular circumstance that it becomes...
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Leo
Dec 20, 20192 min
Catalog Marketing: (Cata)logarithmic Value
With Christmas rapidly approaching, I feel it's a timely opportunity to reflect on how gift-giving took place for much of America's...
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Leo
Dec 11, 20192 min
B2P Marketing: The Third Wheel of the B2 Family.
In marketing, knowing your audience is the first step to making most decisions. Without awareness of who you are appealing to, any...
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Leo
Dec 6, 20191 min
Left-Brain Marketing: The Right Side of Left
Logos-driven marketing techniques (analytical, scientific key points) are often used, but rarely talked about. At a board meeting about...
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Leo
Nov 14, 20192 min
Green Marketing: Green Bills or Green Around the Gills?
Green Fatique. Green Myopia. Call it what you want, but people are getting tired of the green marketing tactics. It's part of the...
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Leo
Nov 1, 20191 min
Shotgun Marketing: Shot Happens
"Subscribe to our newsletter and you'll be eligible for a free iPhone 10! Terms and Conditions May Apply." Unless you've been living in a...
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Leo
Oct 18, 20192 min
Marketing Merchandise: The Science of Swag
Here's a riddle for you: When does something sell itself? You may be thinking that's just an expression for when something is...
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Leo
Oct 11, 20192 min
UX: A Buzzword Clusterfl(ux)
Spend more than thirty seconds in a marketing meeting, and somebody is going to drop the "UX" word, followed by nods and grumbles of...
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Leo
Sep 27, 20191 min
Slogan's Heroes: What Makes a Good Slogan?
A few posts ago, I distinguished branding vs marketing, and that seems like a good segue to slogans and taglines, as they are very...
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Leo
Sep 20, 20193 min
Leo's Top 5 Hail Mary Marketing Passes
As a counterweight to last week's worst marketing decisions, I thought it would be both fun and relevant to discuss marketing campaigns...
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Leo
Sep 13, 20192 min
Friday the 13th Special: Bad Luck Branding
Happy Harvest Moon and Friday 13th, everybody! I thought this would be a fun time to talk about some of the the most cursed campaigns in...
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Leo
Aug 23, 20191 min
Call to Action
Call to action is a term you rarely hear outside of marketing circles. In fact, I'd wager it is probably the least overused and/or cliche...
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Leo
Aug 16, 20191 min
Music in Advertising: The Treble Truth
We're not talking jingles this time. If you've ever seen (and not heard) a multimedia advertisement devoid of music, you probably noticed...
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Leo
Aug 11, 20192 min
Branding
Brand means "fire." Never forget that. Something "brand new" originally meant that it was fresh from the fiery forge of the smith who...
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Leo
Aug 2, 20192 min
Guerrilla Marketing: Guer-really?
There's a lot of overlap between Viral Marketing (and disastrous consequences as mentioned in my Viral Marketing post) and Guerilla...
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Leo
Jul 12, 20192 min
White Papers: A Gray Area
I was asked about white papers this week, and I was surprised to find that I had trouble explaining them. It was like trying to describe...
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