LeoJun 3, 20201 minA Feast for the Senses: The Sensory Side of MarketingWhen most marketers think of copy, graphics, etc, they tend to think of shapes and colors first and sounds second. And nothing else. This...
LeoApr 6, 20201 minSales in the Time of Corona The most fundamentally important aspect of sales is understanding. Understanding a client's needs, understanding the economic and social...
LeoFeb 27, 20203 minPsychographics: (Psycho) Paths to SuccessDespite the Hitchcock-sounding name, Psychographics is neither a thriller film nor a video game developer. It's the marketing methodology...
LeoJan 27, 20202 minTransactional Marketing: Opposites TransactImagine a massive clothing store with hundreds, if not thousands of articles of clothing aimed at men, women, and children of all shapes,...