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Sales in the Time of Corona

The most fundamentally important aspect of sales is understanding. Understanding a client's needs, understanding the economic and social...

What's in a Name?

Writers really takes words seriously. Sometimes I can become so fixated on the proper word for a particular circumstance that it becomes...

Shotgun Marketing: Shot Happens

"Subscribe to our newsletter and you'll be eligible for a free iPhone 10! Terms and Conditions May Apply." Unless you've been living in a...

UX: A Buzzword Clusterfl(ux)

Spend more than thirty seconds in a marketing meeting, and somebody is going to drop the "UX" word, followed by nods and grumbles of...

Call to Action

Call to action is a term you rarely hear outside of marketing circles. In fact, I'd wager it is probably the least overused and/or cliche...

Branding

Brand means "fire." Never forget that. Something "brand new" originally meant that it was fresh from the fiery forge of the smith who...

White Papers: A Gray Area

I was asked about white papers this week, and I was surprised to find that I had trouble explaining them. It was like trying to describe...