When most marketers think of copy, graphics, etc, they tend to think of shapes and colors first and sounds second. And nothing else. This...

The most fundamentally important aspect of sales is understanding. Understanding a client's needs, understanding the economic and social...

Despite the Hitchcock-sounding name, Psychographics is neither a thriller film nor a video game developer. It's the marketing methodology...

Imagine a massive clothing store with hundreds, if not thousands of articles of clothing aimed at men, women, and children of all shapes,...