Updated: May 17, 2019
A person is not a unified entity. A person is a confederacy of different impulses and instincts and drives that have their own spheres of influence that often overlap and sometimes even conflict with one another.
Understanding these drives and impulses can be pivotal to understanding the decisions that people make, and why.
And understanding that can help push people in certain directions.
As far as I know, I am the only content creator who uses evolutionary behavior to craft content. And over the next few blog posts, I'll be going over some of these primitive, yet powerful drives and attributes that effect human decision-making and attitudes towards a variety of phenomena.
Let's start with the simplest: Self-preservation. It's not hard to sell a fire extinguisher to someone if their house just caught fire. It's quite a bit more challenging if their house is not on fire. Similarly, you can sell a starving man the foulest food, but people who have full bellies tend to be less impulsive at the grocery store.
Self-preservation is the oldest, most reptilian impulse, and is firmly disconnected from the cognitive part of the brain that considers future outcomes and plans for later dates. This means for copy to sell things that aid self preservation, they need to hit on an emotional level first and a cognitive level second. If you do this in reverse order, you ruin any opportunity to change someone's mind.
Next blog post I'll be addressing the amygdala and the Thanatos drive.