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Mascots: Old & Corny or New & Timely?
Mascots have become an unpopular choice of copy these days. They are associated with the previous century, with unscrupulous attempts to...

Leo
Jan 31, 20191 min read


Walking a Razor's Edge
So, about that Gillette commercial.... It was quite polarizing, to say the least. Plenty of ads use controversial topics or provocative...

Leo
Jan 22, 20191 min read


I got ads that jingle, jangle, jingle.
Jingles are, by a wide margin, the most expensive copy I do. Why? Because they're worth it. Jingles stay in people's minds forever. If I...

Leo
Jan 10, 20191 min read


New Years Resolutions
Enough with the cliches: Lose Weight, Become Bilingual, Play Guitar. How about Grow Your Business? Not a lot of lists seem to have that...

Leo
Dec 30, 20181 min read


Interactive Ads
I was first introduced to interactive ads as a consumer, not a creator. I was watching hulu when I encountered an advertisement unlike...

Leo
Dec 18, 20181 min read


Meditation and Writing
You'd be hard-pressed to find among a small group of writers one or two who don't meditate. It seems to be more popular among creative...

Leo
Nov 26, 20181 min read


How I combat writer's block
Writer's block sucks. For creative types, a mental block can have you questioning your identity, your skill, your life. It's not so...

Leo
Nov 13, 20181 min read


Show, don't tell.
Call it what you want. Subtext. Exposition. Deep meaning. My screenwriting professor, like so many other before him, insisted that you...

Leo
Nov 13, 20181 min read


A book club review: Heroes of the Frontier.
I can't fly anywhere without a book. Generally speaking, I buy a book at the airport, read it on the plane, then give it away when I...

Leo
Nov 13, 20181 min read
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