Branding Talk | Leo Copywriting, LLC

Mascots: Old & Corny or New & Timely?

Mascots have become an unpopular choice of copy these days. They are associated with the previous century, with unscrupulous attempts to...

Walking a Razor's Edge

So, about that Gillette commercial.... It was quite polarizing, to say the least. Plenty of ads use controversial topics or provocative...

I got ads that jingle, jangle, jingle.

Jingles are, by a wide margin, the most expensive copy I do. Why? Because they're worth it. Jingles stay in people's minds forever. If I...

New Years Resolutions

Enough with the cliches: Lose Weight, Become Bilingual, Play Guitar. How about Grow Your Business? Not a lot of lists seem to have that...

Interactive Ads

I was first introduced to interactive ads as a consumer, not a creator. I was watching hulu when I encountered an advertisement unlike...

Meditation and Writing

You'd be hard-pressed to find among a small group of writers one or two who don't meditate. It seems to be more popular among creative...

How I combat writer's block

Writer's block sucks. For creative types, a mental block can have you questioning your identity, your skill, your life. It's not so...

Show, don't tell.

Call it what you want. Subtext. Exposition. Deep meaning. My screenwriting professor, like so many other before him, insisted that you...

A book club review: Heroes of the Frontier.

I can't fly anywhere without a book. Generally speaking, I buy a book at the airport, read it on the plane, then give it away when I...

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