Branding Talk | Leo Copywriting, LLC

Jan 31, 20191 min

Mascots: Old & Corny or New & Timely?

Mascots have become an unpopular choice of copy these days. They are associated with the previous century, with unscrupulous attempts to...

Jan 22, 20191 min

Walking a Razor's Edge

So, about that Gillette commercial.... It was quite polarizing, to say the least. Plenty of ads use controversial topics or provocative...

Jan 10, 20191 min

I got ads that jingle, jangle, jingle.

Jingles are, by a wide margin, the most expensive copy I do. Why? Because they're worth it. Jingles stay in people's minds forever. If I...

Dec 30, 20181 min

New Years Resolutions

Enough with the cliches: Lose Weight, Become Bilingual, Play Guitar. How about Grow Your Business? Not a lot of lists seem to have that...

Dec 18, 20181 min

Interactive Ads

I was first introduced to interactive ads as a consumer, not a creator. I was watching hulu when I encountered an advertisement unlike...

Nov 26, 20181 min

Meditation and Writing

You'd be hard-pressed to find among a small group of writers one or two who don't meditate. It seems to be more popular among creative...

Nov 13, 20181 min

How I combat writer's block

Writer's block sucks. For creative types, a mental block can have you questioning your identity, your skill, your life. It's not so...

Nov 13, 20181 min

Show, don't tell.

Call it what you want. Subtext. Exposition. Deep meaning. My screenwriting professor, like so many other before him, insisted that you...

Nov 13, 20181 min

A book club review: Heroes of the Frontier.

I can't fly anywhere without a book. Generally speaking, I buy a book at the airport, read it on the plane, then give it away when I...

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