LeoJan 31, 20191 minMascots: Old & Corny or New & Timely?Mascots have become an unpopular choice of copy these days. They are associated with the previous century, with unscrupulous attempts to...
LeoJan 22, 20191 minWalking a Razor's Edge So, about that Gillette commercial.... It was quite polarizing, to say the least. Plenty of ads use controversial topics or provocative...
LeoJan 10, 20191 minI got ads that jingle, jangle, jingle.Jingles are, by a wide margin, the most expensive copy I do. Why? Because they're worth it. Jingles stay in people's minds forever. If I...
LeoDec 30, 20181 minNew Years ResolutionsEnough with the cliches: Lose Weight, Become Bilingual, Play Guitar. How about Grow Your Business? Not a lot of lists seem to have that...